Thursday, May 17, 2007


Big music festival for 2008

I received my regular Bizcommunity newsletter this morning, and was pleased to read about a big music festival being planned for the beginning of 2008, The Zandrivier Music Festival. Here is the press release:

Zoom Advertising has been appointed official marketing partner for what is already being dubbed ‘THE event'. A massive music festival, the first of its kind in South Africa is set to rock the country in February 2008 and MTV Europe Foundation has signed up as one of the festival's global media partners.

Featuring more than 200 bands over two days on seven different stages, the festival takes place on a beautiful farm at the highest point in the Western Cape. Twelve major international headline acts, a line up of international DJs and a huge number of local artists are appearing at the Zandrivier Music Festival. MTV will broadcast a documentary about the Festival as well as cover the event live as it happens.

“The Zandrivier Music Festival presents a new and exciting platform for sponsors to reach discerning and affluent audiences who prefer to discover a brand rather than have it sold to them.”

Around fifty thousand tickets will be sold to the event, which has widespread appeal because it offers so much including an enormous range of music genres, food, drink and retail villages and so on. With more areas of entertainment still being finalised, the seven stages confirmed so far are:

• The main MTV stage – international headliners
• Dance Arena
• Jazz/Folk
• Latino

• Future Shock

• Reggae

• New Bands Metal/Rock

The Festival is being organised by Lily UK, which has been involved with the Glastonbury Music Festival in the UK, Exit in Serbia as well as MTV's road shows and other mainstream music events around the world.

Twenty per cent of the festival's profit will be ploughed into projects to assist rural communities and provide sorely needed education and life skills, especially among young people. The Zandrivier Trust has been established, the trustees of which are political, entertainment and industry VIPs.

Let's hope they are able to build it into a successful annual event, because we just have far too few quality music festivals in South Africa, and I have seen far too many good idea's hit a speed-wobble before the race has even started!

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